WE ARE INDELIBLE (2022, Campaign)
︎CREATIVE CONSCIENCE GOLD AWARD︎
CHALLENGE:
Create a campaign aimed at people in the UK to raise awareness of police brutality towards youth activists in Thailand.
WHAT’S HAPPENING IN THAILAND?:
The dissatisfaction of youths in Thailand has been catalysing since the 2006 coup which led to a military takeover in 2014. The pandemic and the 2019 election proved to be pivotal points for students to take a stand. However, the government continues to ignore the demands of young activists and attempts to halt their actions through emergency decrees and resorting to brutality — water cannons & rubber bullets.
CHALLENGE:
Create a campaign aimed at people in the UK to raise awareness of police brutality towards youth activists in Thailand.
WHAT’S HAPPENING IN THAILAND?:
The dissatisfaction of youths in Thailand has been catalysing since the 2006 coup which led to a military takeover in 2014. The pandemic and the 2019 election proved to be pivotal points for students to take a stand. However, the government continues to ignore the demands of young activists and attempts to halt their actions through emergency decrees and resorting to brutality — water cannons & rubber bullets.
SOLUTION:
Indelible is a campaign that exists to raise awareness of the lethality of water cannons while relaying the political tensions in Thailand to UK audiences.
Aiming to garner support from the 18 – 34 demographic, the campaign speaks on behalf of brave protesters; share their burden, frustration and motivate them to continue on with the fight for democracy.
The visual language aims to be impactful through provocative images, its stylisation and visual motif.
Water bottle and coaster were also branded to create a secondary campaign to increase campaign’s visibility.
