WHITE LION (2021, Branding)
CHALLENGE:
Reimagine a physical space of your choosing then create an exciting, relevant visual identity to communicate this change.
WHITE LION SQUARE:
Constructed in the 1960s, White Lion Square was originally designed to be the community’s social hub. Despite its recent renovation in 2019, the square was mainly neglected as a backdrop of the town.
Reimagine a physical space of your choosing then create an exciting, relevant visual identity to communicate this change.
WHITE LION SQUARE:
Constructed in the 1960s, White Lion Square was originally designed to be the community’s social hub. Despite its recent renovation in 2019, the square was mainly neglected as a backdrop of the town.
SOLUTION:
White Lion is a rebranding of the square with its greater legacy to create a community where university students can interact with and feel welcomed in the community. It transforms the square into a space for students to represent their skills & talents through workshops and social events. The brand directs the appeal towards students as well as young residents of Hatfield in hopes to promote higher education pathway and/or encourage them to partake in new interests.
White Lion is a rebranding of the square with its greater legacy to create a community where university students can interact with and feel welcomed in the community. It transforms the square into a space for students to represent their skills & talents through workshops and social events. The brand directs the appeal towards students as well as young residents of Hatfield in hopes to promote higher education pathway and/or encourage them to partake in new interests.
